How video can raise the visibility of your business

by | Jun 1, 2016

Video has gained a huge share of the social market in recent years with almost every mobile phone having a video camera and easy to use software such as iMovie and Windows Movie Maker, more and more people are having a go at making short videos. Video is the must have marketing ammo in your arsenal.

So why would you get involved with video?

The main principle of social marketing is sharing and therefore posting things that are sharable. Cute cat photos always get a lot of likes – but funny cat videos – they can go viral!

Twitter is one of the most used social networks but with only 140 characters it can be difficult to fully get your message across – but what you can’t say in text you could say in video. Tweet a link to the video and let people watch and listen rather than reading.

Facebook, LinkedIn and online blogs give you ample space to share your message but you don’t want to put people off by presenting them with pages and pages of text. Twitter may be minimal in character but it is also fast and immediate and people no longer want to spend all their time reading elegant thoughtful prose when they can be immediatly hit with the main point.

YouTube, now owned by Google, is one of the most used search engines on the web. Yes that’s right – a search engine. Because there are so many videos on there ranging from the absurd and embarrassing to the educational and newsworthy that you can pretty much find the answer to any question in a VIDEO!
Vine – the video social tool from Twitter has 60 million registered users – videos are limited to 6 seconds but then how long does it take to capture your cat falling off a chair anyway? It’s immediate, visual and entertaining.

So what sort of video should you be making?

Well that really depends on what you’re trying to achieve.

If you want to raise awareness of your business, share information about what you do and how you do it then a short (1 minute) video advert style film is great. A visual representative of your business. A spoken animated version of your website or service leaflet. Put it on your website, upload it to YouTube and Vimeo and share it on Twitter, Facebook and LinkedIn.

If you are trying to encourage more followers to your social networks then short regular videos might be your thing. If you’re a learning provider this could be in the form of online tutorials, or it could be a regular video blog about a variety of topics relevent to your industry or business.

Blogging and video blogging often results in its regular users being recognised as an authority on a particular subject, people start subscribing to their video feeds because they know whatever is shown will be interesting, entertaining or informative. Video blogs can be as simple as recording yourself on a webcam.

So should you have a video?

Videos are great because as well as being a visual medium they are audio too. A popular choice at the moment is animated word videos which combine animated text and images along with audio which makes it fully accessible to any site visitor. The audio can be heard by people with a visual impairment and the text can be read by those with a hearing impariment. None of the dialogue is portrayed through action without the text and audio so no one will miss any of the message.

Click here to find out more about our Video Production services and see if we can help you with your video content.