How well do you know your customers?
Getting people to find your website is hard enough, but then you have to keep them there long enough to turn them into a customer. But what’s the best way to do that?
I’ve made more websites than I can count on my fingers and toes and each one has been different. Each of my clients has a different idea about what their website should look like and what sort of content should be on there.
Now you would be forgiven for thinking; “well you’re the web designer, you should know what’s best,” but actually, that’s not strictly true.
My job is to build your website from your content. To lay it out nicely, to make sure it works properly, and to ensure it displays on all devices.
I can assist in developing content but you are the expert in your industry and you know what your customers will respond to.
That said, very few of us put ourselves in our potential customers position. Yet we all use the Internet, we’ve all googled a particular service we require in search of a local company. We’ve all selected a provider based on their web presence. So what makes us choose one over the other. What do we look for when we browse a website? What makes us go back to the search results and try another link?
For me, it’s prices. I want to know how much something will cost. Just a ball-park is fine. I don’t want to have to fill out a form to get a quote, I just want to get an idea of whether I can afford the service or product I’m interested in.
Also I want to know what it is, how it works, and what I’m getting for my money.
Big headlines about saving me money don’t mean anything if I don’t know what it is that you’re going to do to help me cut costs.
There’s nothing worse in my mind, than reading an email or a flyer that’s says “to find out more visit www…” But visiting the url just takes me to the exact same information as on the flyer. If I take the time to visit the website it’s because I want to know more… If there is no more to learn I’ll likely go buy from another website that gave me more information.
So when you’re planning your website, don’t just think about what you want to tell your visitors, think about what they want to know. Why are they visiting your website? What do they hope to learn? What can you tell them that will help them make a decision? What would you want to know?