What do your photos say about your business?
Facebook, Instagram, Twitter, Pinterest or your own website. Your images provide a visual representation of your business. Whether its examples of past work or products that you sell, your images need to show your best side.
Lately I’ve been feeling a little sad when I see my timeline filled with photographs that are blurry and out of focus. Because photos are so common now, with every phone having a camera, people have become lazy about the images they share.
Real photos v Stock images.
Stock images may be professionally taken, but why would you use a stock image instead of a photo of your own handiwork? Stock images look like stock images, and give off the impression that you don’t have enough faith in your own work to display them on your site.
That said, real photos need to show off your work in its best light. A quick, poorly lit photo taken on your phone won’t necessarily look any better than a stock image.
There’s something to be said for using a professional photographer to capture your website images.
Here’s some examples of how professional images compare to mobile phone images:
We’ve all been at a special occasion, wanting to capture our own memories, as well as sharing updates with our friends and followers on social media, as the events are happening. Mobile phone cameras are great in well lit environments, but in a dark room the images are dark and grainy. Even with the flash they can’t compete with the professionally taken photo.
Animals are difficult to capture, because they don’t stay still. When they are still, sleeping in a cute position, they’re usually in a corner with a horrible messy background, or they’re so curled up the poor quality camera can’t distinguish between features, and you just end up with a photo of a big furball.
Group selfies are lots of fun. I always looked forward to getting my photos back from the developers and seeing the self taken pictures. Luckily I have long arms so I can move the camera far enough away to accomodate a few of us. The Oscars selfie was the most tweeted image on Twitter and the gang look like they’re having fun. But half the people are slightly blurred and out of focus. At the back people are straining to be seen by the camera – and poor Liza Minelli is nowhere to be seen.
But a nice group shot, planned and arranged by the professional photographer looks great. Everyone still looks to be having a good time but we’re all in focus and everyone involved can be seen.
Stock images of girls with headsets, advertising your office based service look slick but unreal. Give your website a more personal touch by including photos of your staff. Or use illustrations and characters that are consistent throughout your website.
If you need some photos or images for your website, get in touch. We can provide illustration services to create images across your website, or we can provide photography services through our partnership with Periscope Productions CIC.